Manifesto

1. Every watch here is worse than your phone.
2. That is the entire point.
3. Watch media runs on access. Trips, embargoes, loaners, praise.
4. Nobody sends us watches. Nobody is going to.
5. No scores pretending to be objective. Stupidity, ascending.
6. No buying guides. Your money is your own business.
7. No investment talk. A watch is not a portfolio with hands.
8. Patina is a record, not a feature. Stop paying extra for damage.
9. We publish when there is something to say. Some weeks: nothing.
10. We will not be louder than the watches.
11. The name is the joke. So is the staff.

— The Editor